ZeroTwo for marketers

Prompts for marketers

Campaign packs, positioning, briefs, and the monthly report that has to explain what moved and why. These prompts cover the production work so the thinking gets the time.

Claims traced to a source
Brand and tone rules reapplied
You approve before anything ships

Prompts for marketers

How do I write a campaign brief?

Name the audience, the single message, the proof, and what success would look like before any asset exists.

The promptWrite a campaign brief for this launch: audience and their current belief, the one message, the proof we have for it, channels, deliverables, and the measure of success. Flag anything we are claiming without evidence.

Product_notes.docx

How do I build a full campaign pack from one brief?

Generate every asset from the same brief so the message does not drift between channels.

The promptFrom this brief, draft the campaign pack: landing page copy, three email variants, five social posts per channel, and the paid headlines. Keep one message across all of them and list where I had to invent a claim.

Campaign_brief.docx

How do I test whether my positioning is actually different?

Put your claims beside competitors' and see which ones only you could make.

The promptHere is our positioning and three competitors' sites. Mark every claim we make that they also make, and identify what is genuinely only ours. Be blunt about the parts that are interchangeable.

Positioning.docx

How do I turn a brief into a first draft that is on brand?

Attach the brand rules and prior work so the draft starts inside your voice, not a generic one.

The promptDraft this piece from the brief. Follow the attached tone-of-voice rules and match the structure of the example. Mark anything where I need to supply a fact rather than you inventing one.

Brand_voice.pdf
Example_post.docx

How do I repurpose one piece across channels?

Rewrite for each channel's reading behaviour rather than truncating the same text.

The promptTake this piece and rewrite it for each channel: a LinkedIn post, an email, a short video script, and a landing page section. Rewrite for how each is actually read — do not just trim the original.

Source_article.docx

How do I check my copy is not making claims we cannot support?

Have every factual and comparative claim listed with the evidence behind it, before legal or a customer finds them.

The promptRead this copy and list every factual, comparative or performance claim it makes. For each, say what evidence would be needed to support it and whether we have supplied any. Do not rewrite it yet.

Draft_copy.docx

How do I research a market without weeks of reading?

Get a structured brief with sources attached, and a clear list of what the evidence cannot answer.

The promptBuild a market brief on this segment: size and direction, the main players and their positioning, what buyers say they care about, and what the evidence genuinely cannot tell us. Every claim carries an inline source and date.

How do I find the language customers actually use?

Pull verbatim phrasing out of real inputs instead of paraphrasing it into marketing voice.

The promptFrom these reviews, interviews and support threads, extract the exact language customers use for their problem. Keep the verbatim phrasing, group it by theme, and note which phrases recur most.

Voice_of_customer.csv

How do I run a competitor teardown quickly?

Compare on the dimensions that decide the deal, not on feature counts.

The promptTear down these competitors on the dimensions that actually decide our deals: positioning, pricing model, proof, and who they are built for. Say where they are genuinely stronger than us.

How do I report on a campaign honestly?

Separate what moved, what you cannot attribute, and what you would do differently.

The promptWrite the campaign wrap-up: what we shipped, what moved, what we cannot attribute with the data we have, and what I would change next time. Do not claim causation the measurement cannot support.

Campaign_metrics.xlsx

How do I regenerate the monthly marketing report?

Keep last cycle's format, refresh the numbers, and lead with what changed.

The promptSame format as last month. Update the numbers, lead with what changed and why, and flag anything that needs my interpretation before it goes to the team.

Last_month.docx
This_month.xlsx

How do I explain a drop in performance?

Decompose the change before narrating it, and name what the data cannot attribute.

The promptThis metric dropped between the two periods. Decompose the change by channel and segment, show the arithmetic, and separate what the data explains from what it cannot.

Period_compare.xlsx

Prompts are starting points. Filenames shown are placeholders — attach your own.

In short

ZeroTwo is an AI workspace for marketers who ship campaigns, content and reporting on a cycle. It drafts against your brief and brand rules, keeps research claims tied to sources, and reports on results without inventing the ones you did not measure.

How a prompt becomes a deliverable

A prompt starts the work; it is not the work. Every card above runs the same four beats, and stops in the same place.

Inputs, as they are

Transcripts, exports, the client's own documents, last cycle's deck. No re-typing or restructuring first.

A plan you can adjust

ZeroTwo shows what it intends to do. You set the source boundaries before it starts.

Assembly, with sources kept

Claims stay tied to the line they came from. Gaps and conflicts are surfaced, not smoothed over.

A first-review artifact

Complete enough to review against a written standard. Not a signed deliverable.

ZeroTwo stops at the judgment

The approval boundary is a product feature, not a disclaimer. ZeroTwo does the assembly. You keep the part the client is actually paying for.

ZeroTwo does

Gather and organise the inputs
Extract, theme and cross-reference
Keep every claim tied to its source
Surface gaps and contradictions
Format to your conventions

You do

Set the source boundaries
Resolve the contradictions
Verify the arithmetic
Write the recommendation
Sign it and send it

Against what you are doing now

Approach	Where it works	Where it breaks on a deliverable	ZeroTwo's difference
General chat assistant	Fast answers, flexible, already paid for	Stops at a draft. marketing teams own the path across files, slides and sheets, and re-explain the project every session.	Context and sources persist across the whole engagement
Specialist point tool	Deep fit for one format or step	Work fragments across the rest of the process; each tool holds a different half of the context.	One accountable path from inputs to artifact
Doing it by hand	Trusted method, clear accountability	Senior time goes to production and cleanup; recurring work restarts from memory each cycle.	The second run reuses the first run's method
A contractor	Human judgment, flexible capacity	Lead time and context transfer exceed the window when the deadline is days away.	Available at the moment the brief lands

Questions marketers ask first

Will the output sound like our brand?

Attach your tone-of-voice rules and a couple of strong examples and they are used as the standard, then saved as project context so later drafts start there. It is a first draft to edit, not something to publish unread.

Will it invent statistics?

The claim-checking prompts exist because that is the failure that matters here. Ask for every factual and comparative claim to be listed with the evidence behind it, and supply the facts yourself rather than accepting invented ones.

Which models can I use?

You can run the same prompt against 60+ models in one workspace and pick per task — a long research build and a quick subject-line rewrite do not need the same model.

Can it use our existing research and brand documents?

Yes. Attach briefs, prior campaigns, brand rules and research and they become the context the work is produced from, rather than something you re-explain each session.

Does this replace a marketer?

It removes the production and reformatting. Positioning, judgment about what is true, and the decision to ship stay with you.

Takeaways

One brief drives the whole campaign pack, so the message does not drift between channels.
Every factual and comparative claim can be listed with the evidence behind it before anything ships.
Brand rules and prior work are reused as context rather than re-explained each session.
Reporting separates what moved from what the measurement cannot attribute.