Proposal drafting
Proposal generator for client proposals and RFP responses
Turn discovery notes or an RFP into a requirements matrix, a seven-section draft and a priced scope that you approve. ZeroTwo drafts the wording; you supply the facts, so anything missing stays a placeholder instead of becoming an invented ROI figure or case study.
Free plan, no card required. Pro is $29.99/month ($26.99/month billed annually). See pricing.
Requirements matrix, layout only
- R1[Requirement text, copied from the RFP][Response drafted from your notes, with the evidence you can attach]Drafted
- R2[Requirement text, copied from the RFP][Response drafted from your notes, with the evidence you can attach]Needs evidence
- R3[Requirement text, copied from the RFP][Response drafted from your notes, with the evidence you can attach]Not covered
A template of the deliverable. Every cell is a placeholder, not a real RFP or a real response.
From client brief to approved scope
A proposal confirms what the client has already told you. The workflow keeps the draft tied to that evidence: nothing goes into a section that is not in the brief, the RFP or your own fee sheet.
Brief and sources
You provide
Discovery notes in the client's own words, and for an RFP the full document and any attachments.
ZeroTwo drafts
A clean list of what was asked. For an RFP, start by running AI document analysis to extract and check every RFP requirement.
Requirements matrix
You provide
The evidence you can really attach to each requirement: past work, certifications, references.
ZeroTwo drafts
One row per requirement with a draft response. Rows with no evidence are flagged, not filled.
Drafted sections
You provide
Your method, your fees and any facts the client gave you.
ZeroTwo drafts
The seven sections below, written from the matrix and your notes. Anything missing is left as a [NEEDED] placeholder.
Approved scope and fees
You provide
The decision: scope, assumptions, price and terms.
ZeroTwo drafts
Tidier wording, and a check that scope, timeline and fees tell the same story. You approve it.
The seven-section template, with the facts each one needs
Each prompt works on supplied facts only and marks a gap instead of closing it. Paste your own details where the brackets are. If you cannot fill a bracket, that is a finding about your evidence, not something for the model to guess.
01
Cover
Frame the engagement and confirm scope at a glance.
Facts to supply
Project title, client, who prepared it, date, and one outcome you can commit to.
Prompt
Draft a one-page cover for a [project type] proposal for [client]: title, prepared for, prepared by, date and a one-sentence statement of the outcome. Use only the details below. If one is missing, write [NEEDED: item]. Details: [paste]
02
Problem
Restate the client's problem in their own words.
Facts to supply
Discovery notes, direct client wording, and any figures the client gave you.
Prompt
Using only these discovery notes, write a 120-word Problem section in the client's vocabulary. Do not add numbers that are not in the notes. If the notes give no cost of inaction, end with [NEEDED: the client's own figure]. Notes: [paste]
03
Approach
Show how you will solve it without handing over the whole playbook.
Facts to supply
Your method and phases, plus a past project you can describe accurately and have permission to cite.
Prompt
Write a 150-word Approach section for [problem] in three phases, using the method described below. Do not invent a case study. If none is provided, write [NEEDED: a relevant past project, cleared with the client]. Method: [paste]
04
Scope
State what is in and what is out, so scope creep has less room.
Facts to supply
Deliverables, formats, review rounds and explicit exclusions.
Prompt
From the deliverables and exclusions below, list In scope and Out of scope as two bullet groups of 5 to 8 items for a [engagement type]. Flag any item that could be read two ways. Details: [paste]
05
Timeline
Anchor expectations with phases and milestones, not vague months.
Facts to supply
Start date, phase lengths, what you need from the client and how fast they usually review.
Prompt
Build a table with Phase, Weeks, Milestones and Client inputs needed for a [X]-week engagement, using the phases below. List the dependencies that could move the end date. Phases: [paste]
06
Investment
Show the fees clearly, with options if you offer them.
Facts to supply
Your fees or rates, expenses, payment terms, and the packages you are willing to offer.
Prompt
Present the packages below in an Investment section: what each includes, its fee, and how they differ. Use only the fees I give you and do not add ROI or savings figures. Mark a recommended package only if I name one. Packages: [paste]
07
Next steps
Make agreeing the easiest action on the page.
Facts to supply
How the client accepts, your kickoff availability and what you send after acceptance.
Prompt
Write a 60-word Next steps section with three numbered actions, using the details below, ending with one clear action. Details: [paste]
Treat extra drafts as options, not winners
ZeroTwo gives you 60+ models. When a section matters, ask a second model the same prompt and compare. We have not tested which model produces proposals that win, and nobody can promise that, so choose with a checklist rather than a hunch.
- OpenAI
- Anthropic
Browse all models.
Uses the client's words
The problem reads like their notes, not like a template.
Every number traces back
Each figure appears in your notes, the RFP or your fee sheet.
Promises you can deliver
Nothing in the scope or timeline is there only because it sounds good.
Sounds like your firm
Edit the draft until you would say it out loud to the client.
Where ZeroTwo fits next to proposal software
Dedicated proposal tools such as PandaDoc and Better Proposals are built around the document workflow. ZeroTwo is a drafting assistant. They solve different halves of the job.
| Job | Dedicated proposal software | ZeroTwo |
|---|---|---|
| Wording each section | Varies by product; some include writing help. | The main job: drafts and rewrites from your notes. |
| Requirements matrix from an RFP | Varies by product. | Drafted in chat from the RFP text; you check every row. |
| Branded layout, sending, view tracking, e-signature | Typically the core of these products; confirm on each vendor's site. | Not what ZeroTwo is for. Keep your existing tool. |
| Price | Set by each vendor, often per user. See their pricing pages. | Free $0, Plus $14.99/mo, Pro $29.99/mo ($26.99/mo billed annually). |
We have not compared specific products feature by feature for this page, so check each vendor's current pages before deciding. ZeroTwo publishes this page and has an interest in the comparison.
Draft in ZeroTwo if
Your bottleneck is the writing
You already have a way to send and sign proposals, and you lose time turning notes into clean sections.
Use proposal software if
Your bottleneck is the workflow
You need branded documents, sending, view tracking and e-signature in one place. A drafting assistant does not replace that.
Use both if
You need speed and a paper trail
Draft and check the text in ZeroTwo, then paste the final version into the tool your client signs in.
What it costs to draft in ZeroTwo
Proposal drafting draws on your plan's credits. Figures come from our pricing catalog; the pricing page has the full comparison.
- Free plan: 100 free credits to start, limited model selection, no card required
- $0
- Plus per month: 1,650 monthly credits
- $14.99
- Pro per month ($26.99/mo billed annually): 3,500 monthly credits
- $29.99
Questions about AI proposals
What is an AI proposal generator?
It turns a brief, discovery notes or an RFP into a structured client proposal that you then edit. The useful ones draft the wording from facts you provide rather than supplying results of their own.
How do I stop it inventing results, ROI or case studies?
Give it the facts and tell it what to do when one is missing. The prompts on this page instruct the model to write a [NEEDED] placeholder instead of estimating, and the requirements matrix flags any row without evidence. Then read the draft against your notes and delete anything you cannot support.
Can it respond to a formal RFP?
It can help. Paste the RFP text, extract each requirement into a matrix, draft a response per row and flag rows with no evidence. You still check the response against the RFP's mandatory forms, formats and deadlines, and you decide what is submitted.
Does it replace proposal software or e-signature?
No. ZeroTwo drafts and rewrites text. Branded layout, sending, tracking and e-signature belong to the tool you already use, so paste the final text there.
Will the proposal sound generic?
It will if you give it a vague prompt. Paste real discovery notes so the draft uses the client's wording, ask a second model the same prompt if a section feels flat, and edit until it sounds like your firm.
Which AI model writes the best proposals?
We have not tested models against each other on proposals and no model can promise a proposal will win. ZeroTwo gives you 60+ models, so treat extra drafts as options and choose with the checklist above.
What does it cost?
You can start on the Free plan with no card required (100 free credits to start, limited model selection). Plus is $14.99/month and Pro is $29.99/month ($26.99/month billed annually). See the pricing page for current allowances.
Related documents
- AI business plan generator
A funding or operating plan is a different document from a client proposal.
- AI presentation maker
Turn an approved proposal into the deck for the kickoff meeting.
- AI cover letter generator
Tailored outreach that can start the conversation a proposal follows.