ZeroTwo for sales teams
Bring a CSV of closed deals or target accounts. Twelve prompts infer your ICP, research each account with a source and a date, qualify without flattering the lead, and draft the outreach. ZeroTwo drafts; you send.
A CSV export of closed-won and closed-lost accounts, a prospect list, call notes. Contact details come from you.
Public facts about each account, asked to come back with a source and a date, plus a score against your ICP with the reason.
An ICP written as filterable criteria, account briefs, one cold email, a follow-up sequence, call prep and a post-call recap.
Checking the sources, sending every message, updating the CRM and every commitment you make on the call.
This page owns one job: getting you ready for the conversation with an account you already have. The boundaries are part of the product, so here they are before the prompts.
Each prompt opens in ZeroTwo with the text already written. Swap in your own accounts, files and criteria, and read the result against the checks further down.
Start from the customers you already win, so the filter is evidence, not aspiration.
Build it from the customers you already win, and make it filterable rather than aspirational.
From this list of closed-won and closed-lost accounts, infer the ICP: firmographics, the trigger that made them buy, and the disqualifiers. Write it as criteria I could filter a list on, not as a description.
Score against the ICP criteria and show the reason, so low scores are arguable rather than opaque.
Score each account on this list against my ICP criteria. Give each a score, the one-line reason, and flag the ones where the data is too thin to judge rather than guessing.
Scoring hundreds of accounts and need the same structured output every week? Lead research and enrichment workflow.
Two pages on the business, one reason to reach out now, and a map of who is in the room.
Two pages on the business, what changed recently, and who is likely in the room.
Build an account brief for this company: what they do and how they make money, what changed in the last year, who is likely on the call, and the two questions they will probably open with. Cite the source for every factual claim.
Look for a recent, verifiable change rather than manufacturing relevance.
Find a genuine, recent and verifiable reason to contact this account — a hire, a launch, a filing, a public change. Give me the source and date. If there is not one, say so instead of inventing a hook.
Identify who signs, who champions and who blocks, and what each one cares about.
From this account research, map the likely buying committee: who holds budget, who would champion this, who would object, and what each one measures. Mark which of these are inferred rather than confirmed.
Researching a long list in one batch rather than account by account? Lead research and enrichment workflow.
Surface the disqualifiers and the unknowns early, before the pipeline fills with noise.
Test against your criteria and surface the disqualifiers early, before the pipeline fills with noise.
Qualify this opportunity against our criteria. Be explicit about what we do not know, what would disqualify it, and what I should ask on the next call to find out. Do not talk me into it.
List the objections this specific account is likely to raise and the proof each one needs.
Given this account and our product, list the objections they are most likely to raise, what is actually behind each one, and the proof that would answer it. Flag any objection where we genuinely do not have an answer.
One verifiable reason per message, and an explicit skip when there is no genuine hook.
One specific, verifiable reason for the email and one easy thing to say yes to.
Write a short cold email to this contact. Open with the specific, verifiable reason I am writing, state one relevant thing we do, and ask for one small commitment. No flattery, no invented compliments, under 120 words.
Each touch should add something new rather than repeat the ask.
Write a four-touch follow-up sequence for this prospect. Every message must add something they did not have before — a relevant example, a useful resource, a different angle. No check-ins that only repeat the ask.
Personalise on a researched fact per account, not on a merge field.
For each account in this list, write the one personalised opening line, based on a real fact with a source. Where there is no genuine hook, mark the account as skip rather than writing filler.
Prepare a hypothesis you can disprove, then write the recap in the buyer's own words.
A one-page brief: their situation, your hypothesis, and the questions that would disprove it.
Prepare me for this discovery call: what I know about their situation, my working hypothesis about their problem, the five questions that would confirm or disprove it, and what I must not assume.
Capture what they actually said, then write the recap and the commitments in their words.
From these call notes, write the follow-up email: what I heard in their words, what we agreed, the next step with a date, and what I owe them. Separately list what I still do not know.
Trigger, fit, unknowns, draft. This is the shape the prompts ask for, shown as a layout with placeholders.
Illustrative layout, not a recorded run. We have not published a measured example, so run it on one of your own accounts and check each source.
No verifiable trigger means no hook is written.
The score comes with its reason, so you can argue with it.
Gaps are listed, not smoothed over.
Under 120 words. Drafted, not sent.
The other outcome
When the sources do not support a hook, the record ends with the account marked as skip and a one-line reason. No filler opening line is written, so the account never gets a message padded with an invented compliment.
Skip: [no verifiable trigger found in the sources checked]
Uploaded, researched and inferred data are different things. Knowing which one you are holding tells you how hard to check it.
| Input | Where it comes from | Check before you use it |
|---|---|---|
| Closed-won and closed-lost accounts | Your CRM export, uploaded as a CSV | Spot-check that the won and lost labels are right before inferring an ICP. |
| Prospect list | Your CSV, uploaded | Rows with thin data should come back flagged, not scored on a guess. |
| Company facts and triggers | Public research, asked to cite a source and a date | Open the source. A wrong detail costs the account. |
| Buying committee | Inferred from the research and marked as inferred | Confirm roles with a real contact or a call before relying on them. |
| Contact details | You supply them; the prompts do not generate addresses | Use the contact data your own process already trusts. |
| CRM record | Stays in your CRM; this workflow does not write back | Paste the outcome you want kept. |
Our take
A list with several skips in it is doing its job. The expensive mistake in outbound is a confident message built on a detail that was never true.
ZeroTwo publishes this page, so weigh it that way. The prompts cover preparation. Delivery, tracking and bulk data are different jobs.
Use the prompts on this page when
You are a seller who already has accounts and wants research, a qualification view and a sourced draft in the time it used to take to open the tabs.
Use lead research and enrichment when
You need the same structured fields for a whole batch of accounts, repeatably, rather than a brief per account.
Open the enrichment workflowUse your CRM or sequencer when
You need delivery, throttling, reply tracking and records of who was contacted. ZeroTwo drafts the message; those tools carry it.
A research pass over a long list uses more credits than rewriting one email. Start on the Free plan with a handful of accounts and see what your own list costs.
$0/mo
$14.99/mo
$29.99/mo
Full plan list and annual pricing on the pricing page.
The research prompts ask for a source and date on every factual claim, and instruct it to say when there is no genuine trigger rather than inventing one. Check the sources before you use a fact in an email — a wrong detail costs the account.
No. It drafts; you send. Every message and every commitment stays with you, which is also the only version of this that is safe for your domain reputation.
Not on this page. These prompts work from accounts you already have, so they prepare research, scoring and drafts rather than build a list from nothing. For repeatable enrichment output across a batch, see the lead research and enrichment workflow.
These prompts do not write back. They work from a CSV export and give you text you can paste into the record. The connectors page lists the integrations ZeroTwo supports, including HubSpot and Salesforce; check it for what each one can do.
They are marked as skip. The personalisation prompt tells ZeroTwo to mark an account as skip rather than write filler, and the trigger prompt tells it to say there is nothing to cite instead of inventing a reason.
That depends on the input. Personalising on a real researched fact reads differently from a merge field, which is why the prompts ask for a source and tell it to skip accounts with no genuine hook.
Yes. Attach a CSV of accounts or closed deals and it works from that — scoring against your criteria, or inferring the ICP from what you actually win.
Plans are credit-based, so bulk account research and a quick email rewrite do not cost the same. The Free plan starts with 100 credits and adds 20 each day you log in; the pricing page lists current paid tiers and monthly credit allowances.
Templates and prompts for the message after the call
Outbound structures to adapt to your own product
The apps ZeroTwo can connect to, CRMs included
Hand off a multi-step task and watch the plan
Ask questions across a folder of PDFs and exports
Run a prompt against 60+ models in one thread
ZeroTwo for other roles: Consultants, Analysts, Marketers, Fractional executives.