Sales
Start the day with researched accounts, not a blank search bar.
Your SDRs start every morning with a prioritized, ICP-scored prospect list, complete with decision-maker maps, trigger events, and personalization angles, pushed straight into HubSpot.
What changes
Research throughput
Manual, one lead at a time
Enriched and ICP-scored overnight, at higher depth per lead
Data depth per lead
Name, title, company: basics only
Full company context, recent news, personalization angles
ICP scoring
Manual gut check
Scored against defined criteria with a fit explanation per lead
Data freshness
Stale within weeks
Refreshed with every run
You're paying account executives to copy-paste LinkedIn profiles.
Every morning starts the same way. Your SDR opens LinkedIn, types in a job title, scrolls through results, clicks on a profile, copies the name and company into a spreadsheet, then goes to the company website to figure out what they actually do. Then they check Crunchbase for funding. Then they check the news for recent announcements.
The research grind eats entire mornings, and that's assuming nothing else comes up.
But things always come up. Inbound leads need routing. Sequences need updating. The data in your CRM is three months old because nobody has time to re-enrich it. Your 'target account list' was built last quarter and nobody has verified whether those companies still match your ICP. Half your outbound goes to people who changed jobs two months ago.
How ZeroTwo researches and enriches your leads
Pulls firmographics, tech stack, and verified contacts
LinkedInEach account enriched with employee count, revenue range, tech stack, and decision-maker contact details
Researches recent funding, hires, and expansion signals
LinkedInZeroTwo found a Series B close, two VP-level hires, and a new market launch across the target list
Scores and ranks every prospect against your ICP
GoogleZeroTwo ranked each prospect by fit and attached a personalization angle explaining why they are worth reaching out to right now
Writes enriched contacts with ICP scores and source tracking
HubSpotZeroTwo created or updated contacts with full enrichment data so nothing lands without context
Delivers a prioritized prospect shortlist to the team
SlackZeroTwo posted the top prospects to #prospecting with a recommended outreach angle for each
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Pull new signups from HubSpot each night, enrich them with company size, funding stage, and tech stack from Apollo, then score each lead against our ICP criteria and drop the ranked list into the #inbound-leads channel.”
It runs on schedule
Runs overnight every weekday. Scored prospects ready before your team logs in.
Frequently asked questions
Company websites, press releases, job postings, Crunchbase, G2 reviews, LinkedIn public profiles, and news sources. ZeroTwo reads what is publicly available, the same way a research analyst does open-source intelligence. Nothing scraped from behind logins or in violation of platform terms.
ZeroTwo checks for existing records before creating anything. If a contact already exists, ZeroTwo enriches it with new context (recent news, role changes, company updates) without overwriting manually entered notes or custom fields. You control which fields ZeroTwo can update and which are protected.
Yes. You can create separate ICP definitions for different products, markets, or segments. Each one runs as its own workflow with its own schedule and output destination.
Apollo and ZoomInfo give you contact databases and firmographic data. ZeroTwo takes those contacts and does deeper research: recent funding rounds, product launches, hiring patterns, and personalization angles specific to your product. Apollo answers 'who should I reach out to?' ZeroTwo answers 'why should I reach out to them right now and what should I say?' Many teams use both.
Yes. ZeroTwo uses the research it gathered during enrichment to draft personalized emails referencing the prospect's company context, role, and recent news. The enrichment and outreach workflows chain together: research first, then write.
Related workflows
- SalesPost-Call Deal Package
- SalesAccount Prep Brief
Stop doing the work your tools should do for you.
Set it up once. ZeroTwo runs it every time.