Campaign kits, drafted for review
An AI marketing agent for coordinated campaign drafts
Start with the audience, positioning, approved product facts and the action you want readers to take. ZeroTwo can prepare a coordinated campaign kit for review. The work is ready for your marketing checks and channel workflow; it is not a promise of publishing or campaign performance.
Still choosing an approach? Compare marketing tools by task.
One fact sheet in, four files out
Approved fact sheet
Claims, dates, voice and prohibited assertions
- Campaign briefDOCX requested
- Landing-page copyMarkdown requested
- Three-email sequenceOne file per email
- Social calendarCSV requested
- ZeroTwo prepares
- Four reviewable files
- A campaign brief, landing-page copy, three emails and a seven-row social calendar.
- ZeroTwo does not promise
- Publishing or results
- No publishing, scheduling or campaign performance is promised on this page.
- You approve
- Every claim and date
- Facts, pricing status and the hand-off to your own channel workflow stay with you.
Step one
Define the campaign's message and fact boundary
A coherent campaign needs one proposition, a defined audience and a clear line around what may be claimed. These eight fields are the brief we suggest writing before anything is drafted.
Approved claims
Each statement the copy may make, one per line, each with the source fact it comes from. If there is no source, it is not on the list.
Prohibited assertions
What the copy must never say: unreleased features, unconfirmed pricing, performance promises, testimonials you do not hold.
Audience
Who reads this, what they already know and what problem they have.
Offer
What is being announced and what it is not.
Evidence
The facts, documents or research the claims lean on.
Voice
Tone, words to use and words to avoid.
Call to action
The one action every file points to, worded exactly once so every channel can reuse it.
Timing
Release and access dates, and which dates are still unconfirmed.
Step two
The kit: four files, four jobs
Each file has a different job, and all four should agree on the audience, the promise, the facts and the next step. No finished example kit is published on this page yet, so what follows is the specification and a hand-written illustration.
Campaign brief
The document the other three files answer to.
Contains
- Message hierarchy
- Campaign idea
- Channel roles
- Measurement plan
- Risks
- Approvals
Landing-page copy
Structured page copy a designer or editor can drop in.
Contains
- Hero
- Problem
- Workflow
- Evidence boundary
- FAQ
- Call to action
Email sequence
Three emails with different jobs.
Contains
- Announcement
- Practical use case
- Final invitation
Social calendar
Seven rows, each traceable to a fact in the sheet.
Contains
- Channel
- Objective
- Post copy
- Creative brief
- Call to action
- Source fact
Step three
One approved fact, four channel jobs
Coordination means the claim stays fixed while length, context and the ask change. Here is one fact carried through four channels.
Source fact F-03 (fictional)
Brightline Notes can export a notebook to Markdown.
Landing page
Explain it to a reader who knows nothing yet.
Export a notebook to Markdown when you need your notes outside Brightline.
Must stay identical
The claim, the availability date, the call to action.
Announcement email
Tell existing users what changed.
Brightline Notes now exports a notebook to Markdown.
Must stay identical
The same claim, worded the same way, with the same date.
Use-case email
Show one practical situation.
Moving meeting notes into a docs repository? Export the notebook to Markdown and commit it.
Must stay identical
The claim. No promise about time saved or how many teams do this.
Social post
One line and one link.
Notebooks now export to Markdown. Details on the release page.
Must stay identical
The claim and the call to action, nothing added.
Illustrative. Written by hand for this page. Brightline is a fictional product and these lines are not output from a ZeroTwo run.
Step four
Check claims, dates and approvals
Before any file leaves the building, every claim is tied to a source fact and an owner. Anything without a source is flagged instead of polished.
| Claim in the draft | Source fact | Owner | Review result |
|---|---|---|---|
| Notebooks export to Markdown. | F-03, release note | Product owner | Supported by the fact sheet. |
| Available to everyone today. | F-04 says rollout is staged | Product owner | Needs approval: the draft conflicts with the stated rollout. |
| Teams save hours every week. | None | Marketing lead | Blocked: no source. Remove it or supply evidence. |
| Loved by customers. | A constructed customer-language signal | Marketing lead | Blocked: constructed language is not a testimonial. |
| Free during launch. | Pricing status unconfirmed | Finance | Needs approval before it appears in any file. |
Illustrative matrix for a fictional product. It shows what a review should catch, including an unsourced claim; it is not a record of a real review.
Step five
Plan measurement without inventing results
The brief can carry a measurement plan: goals, proposed metrics and the denominator for each. It is a plan to test, never a report of what happened.
Sign-ups from the landing page
Proposed metric
Sign-up rate
Denominator to define
Unique visitors arriving from campaign links
Target: set by you before launch.
Engagement with the emails
Proposed metric
Click rate on the call to action
Denominator to define
Delivered emails, per send
Target: set by you before launch.
Reach of the social posts
Proposed metric
Click-through to the release page
Denominator to define
Impressions per post, where the platform reports them
Target: set by you before launch.
Rules for the plan
- Label every metric a proposal and every number a target.
- Define the denominator before launch, not after.
- Name who reads the result and when.
- Never promise uplift and never write observed results into the kit.
Step six
Revise one channel, then hand off to your own
Review the whole kit, spend further usage on the weak parts and publish outside ZeroTwo. Usage depends on the source set, the files requested, the tools used and the revision rounds.
Review the whole kit
Read all four files against the fact sheet before asking for changes.
Ask for one change
Name the file and the weak part, for example the second email's opening.
Re-check the others
A changed claim, date or call to action has to change everywhere it appears.
Hand off yourself
Take approved files into your own channel workflow. ZeroTwo does not publish them.
Work agent access by plan
Free$0/mo
Work agent is not listed on the Free plan.
Plus$14.99/mo
Work agent listed. 1,650 monthly credits.
Pro$29.99/mo
Work agent listed. 3,500 monthly credits. $26.99/mo billed annually.
Ultra$120/mo
Work agent listed. 14,000 monthly credits.
Full detail on the pricing page.
Where this page stops
This page is about one end-to-end campaign kit
If your task is a neighbouring one, these pages cover it better.
- Marketing tools by task
Start here if you are still choosing a campaign workflow.
- Content planning tools
For an ongoing editorial strategy rather than a launch kit.
- Draft individual ads
When you need one asset, not a coordinated kit.
- Marketing workflows
Audience-level routes through ZeroTwo for marketers.
- Agency campaign planning
For client and agency work, where approvals run through more people.
- Virtual marketing assistant
For ongoing assistant-style help instead of one campaign.
Questions
What people ask before they start
Plain answers, including what this page cannot tell you.
Does this publish or only prepare campaign files?
It prepares files. This page does not promise publishing, scheduling or any ad-platform action. Treat each file as a draft: review it, approve it and use it through your own channel workflow.
Can I supply approved brand language and prohibited claims?
Yes, and you should. Put approved claims, voice notes and a list of prohibited assertions in the brief or in a project's source files so every file is written against them. Projects are limited on the Free plan and unlimited on Pro and above.
How are facts kept consistent across channels?
Every file is drafted from the same fact sheet, and we ask for a source-fact column in the social calendar so each post points back to a fact. Consistency is still a check you make: compare the claim, the date and the call to action across the files before approving.
Can I revise one channel without regenerating everything?
You can ask for a change to one file in the same task. Afterwards re-check the others, because a changed claim or date has to be updated everywhere. How much of the kit is rewritten on a revision is worth confirming in your first run; this page does not publish a measured answer.
Does the workflow include measured performance results?
No. The measurement plan lists goals and proposed metrics, labelled as targets. It contains no observed results and no promised uplift. Results come from your own channels after launch.
Is this workflow free?
The Work agent is listed on Plus, Pro and Ultra, and not on the Free plan. How much a campaign uses depends on the source material, the files requested, the tools used and the number of revision rounds. See the pricing page for current plans.