Prepare marketing campaign briefs and account plans
Use ZeroTwo to translate client goals into actionable creative briefs and integrated campaign roadmaps. AI analyses past performance data to recommend channels, messaging, and budget allocations—generating clear deliverables for every cross-functional team.
Based on Q2 performance data, Instagram Reels drove 3.4× higher engagement at 40% lower CPM. I've shifted budget from Display toward Reels and drafted key message variants for each audience segment.
AI built for every marketing workstream
Goals to brief instantly
ZeroTwo transforms client objectives and brand guidelines into structured creative briefs in minutes, so consultants spend time on strategy—not formatting documents.
Performance-driven planning
AI analyses historical campaign data to surface what worked and recommend the optimal channel mix, messaging angles, and creative formats for every new brief.
Cross-functional alignment
Deliver clear briefs and roadmaps that align creative, media, and analytics teams from day one—eliminating the back-and-forth that delays campaign launches.
How to build campaign briefs with ZeroTwo
Upload brand guidelines, past campaign reports, and client intake notes. ZeroTwo extracts objectives, target audiences, key messages, and success metrics so nothing gets lost in translation.
Ask ZeroTwo to generate a structured creative brief from client goals. Get tone-of-voice guidance, key messages, deliverable lists, and approval checklists in minutes—ready to share with creative teams.
ZeroTwo analyses historical campaign data to surface what worked—top-performing channels, messaging angles, audience segments, and creative formats—so every new campaign is built on proven insights.
Export a complete campaign roadmap with channel assignments, milestone timelines, budget splits, and KPI targets. Creative, media, and analytics teams always start from the same aligned plan.
Upload brand guidelines, past campaign reports, and client intake notes. ZeroTwo extracts objectives, target audiences, key messages, and success metrics so nothing gets lost in translation.
More ways to use ZeroTwo for marketing
More ways to use ZeroTwo
- AI for marketers
From content ideation to performance reporting, ZeroTwo helps marketing professionals work faster and smarter with AI across every channel.
- Chat with spreadsheets
Use ZeroTwo to analyze campaign data in spreadsheets, fix formulas, and turn raw performance numbers into clear strategic insights.
- Chat with PDFs
Upload brand guidelines, briefs, or reports to ZeroTwo and instantly extract the insights your team needs to plan the next campaign.
Launch campaigns with confidence
Start your next campaign brief with ZeroTwo and let AI turn client goals into a clear, actionable plan your whole team can execute.