Marketing
Know what people say about you before your team checks Twitter
ZeroTwo crawls Reddit and X daily for brand mentions, competitor discussions, and industry trends, categorizes each by sentiment and urgency, and delivers a prioritized brief to Slack, with items needing a response highlighted.
What changes
Coverage
Whoever remembers to check, checks
Every relevant subreddit and X keyword scanned daily
Response time
Days or weeks after the conversation happened
Urgent mentions flagged within 24 hours
Cost vs. dedicated tool
$500+/mo for a social listening platform
Included in your ZeroTwo plan, no separate subscription
Signal vs. noise
Firehose of raw mentions requiring manual filtering
Curated brief with sentiment, urgency, and suggested responses
Consistency
Sporadic, depends on team bandwidth
Daily brief, every morning, automatically
The internet is talking about you and you're the last to know
Someone trashed your product on a subreddit with 200K members last Tuesday. A competitor's outage sparked a thread where three people asked for alternatives, and tagged your competitor by name, not you. A journalist asked on X if anyone had opinions about tools in your category. Your team found out about all of it the following week, by accident, when a sales rep forwarded a screenshot.
Dedicated social listening tools exist, but they cost $500+/month and still dump a flood of raw mentions on you. Someone still has to filter the bots, the irrelevant noise, and the sarcasm to find the five mentions that matter. You're paying for a feed when what you need is a brief.
How ZeroTwo monitors your social channels
Scans 14 subreddits for brand, competitor, and industry mentions
RedditZeroTwo collected 52 mentions from the past 24 hours across targeted subreddits
Scans keyword searches for brand and competitor mentions
XZeroTwo collected 31 mentions from 8 keyword searches over the same period
Filters noise and categorizes each mention by sentiment and urgency
GoogleZeroTwo narrowed 83 raw mentions to 19 relevant conversations — 4 negative (2 urgent), 9 neutral industry threads, and 6 positive endorsements
Groups competitor mentions by theme and spots emerging patterns
GoogleZeroTwo identified a cluster of complaints about Competitor B's pricing change across 3 subreddits, plus praise for Competitor A's new onboarding flow
Delivers the prioritized brief with suggested responses to your team
SlackZeroTwo posted urgent items at the top with direct links to each thread and draft responses for the two negative mentions
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Track mentions of our brand, plus competitors Lindy and Relevance AI, across Reddit, X, and LinkedIn every day. Separate into product feedback, feature requests, and sales opportunities, and surface anything with high engagement.”
It runs on schedule
Daily brief delivered to your channel every morning.
Frequently asked questions
You configure the subreddits during setup. Most teams start with their industry-specific subreddits, competitor communities, and general business/tech forums. ZeroTwo can also suggest relevant subreddits based on your industry and keywords.
Yes. You add competitor brand names, product names, and key personnel as tracked keywords. ZeroTwo groups competitor mentions separately and highlights patterns, like a spike in complaints or praise for a specific feature.
ZeroTwo reads the full thread context, including surrounding conversation, to determine sentiment. A sarcastic 'great product' in a complaint thread is correctly categorized as negative. Edge cases are flagged as 'uncertain' rather than misclassified.
Yes. You can set urgency thresholds that trigger an immediate Slack notification, for example any mention with negative sentiment above a certain confidence score or any thread with more than 50 upvotes mentioning your brand. The daily brief still runs for full coverage.
Hacker News, Product Hunt, and industry forums are fully supported. LinkedIn and Facebook are limited due to platform API restrictions. ZeroTwo can monitor public pages but not private groups or feeds. For most B2B companies, Reddit, X, and Hacker News cover the conversations that matter.
Related workflows
- MarketingCross-Channel Performance
- MarketingContent Performance Analysis
- MarketingCompetitor Ad Intelligence
Stop doing the work your tools should do for you.
Set it up once. ZeroTwo runs it every time.