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Marketing

Know what competitors are running and spending before it affects your numbers

Weekly competitive ad brief covering new creatives, spend changes, and platform shifts across LinkedIn, Google, and Meta. Competitor activity is correlated with your traffic data so you see cause and effect, not just screenshots.

Integrates with:

What changes

Before
With ZeroTwo
Detection speed
Weeks or months after competitor campaigns launch
New creatives and spend changes flagged within 7 days
Coverage consistency
Sporadic, depends on who stumbles across an ad
Every tracked competitor monitored across LinkedIn, Google, and Meta weekly
Correlation with your data
No connection between competitor moves and your metrics
Traffic changes correlated with competitor spend shifts automatically
Actionability
Screenshot shared in Slack with no context
Specific recommendations tied to your campaigns and bids

Detection speed

Before

Weeks or months after competitor campaigns launch

With ZeroTwo

New creatives and spend changes flagged within 7 days

Coverage consistency

Before

Sporadic, depends on who stumbles across an ad

With ZeroTwo

Every tracked competitor monitored across LinkedIn, Google, and Meta weekly

Correlation with your data

Before

No connection between competitor moves and your metrics

With ZeroTwo

Traffic changes correlated with competitor spend shifts automatically

Actionability

Before

Screenshot shared in Slack with no context

With ZeroTwo

Specific recommendations tied to your campaigns and bids

You find out competitors changed strategy months too late

Your main competitor doubled their Google Ads spend on your highest-value keyword three months ago. You found out when your cost per click jumped 40% and your branded search volume dipped. By then they'd captured the position and you're paying a premium to compete.

A new competitor launched LinkedIn ads targeting your exact ICP with a free-trial offer. Your sales team started hearing 'we're also looking at [competitor]' in calls. But the marketing team only found the ads when someone on Twitter shared a screenshot. There was no system watching.

How ZeroTwo tracks competitor ad activity

1

Pulls ad activity for tracked competitors across all platforms

Google

Pulled ad activity for 5 tracked competitors across LinkedIn, Google, and Meta over the past 7 days. Competitor A launched 4 new LinkedIn creatives targeting 'VP Engineering' (your core persona). Competitor B increased estimated Google Ads spend by 35% on 'ai automation' keywords. Competitor C paused all Meta campaigns (down from $12K/week estimated spend).

2

Checks your traffic for correlations with competitor activity

Google Analytics

Your branded search traffic is flat. Non-branded organic traffic on 'ai automation' pages dropped 8% week over week, correlating with Competitor B's spend increase. LinkedIn referral traffic is unchanged despite Competitor A's new campaign.

3

Identifies action items and updates the competitive brief

Google

2 items needing attention: Competitor B's spend increase on your keywords (review Google Ads bids on 3 specific campaigns), and Competitor A's new LinkedIn creatives (ad copy and positioning shared for team review). Competitor C's Meta pause noted as informational. Running competitive brief updated with creative screenshots and spend trends.

Runs every Monday · Living competitive ad brief updated in ZeroTwo

Get started in under 10 minutes

1

Connect your tools

One-click OAuth for each integration. No API keys, no engineering.

2

Describe what you need

“Monitor ad activity for these 5 competitors across LinkedIn, Google, and Meta using Adyntel. Each week, pull new creatives and estimated spend changes, then check our Google Analytics traffic for any correlated drops on the same keywords or audiences.”

3

It runs on schedule

Competitive ad brief updated every Monday with the prior week's activity.

Frequently asked questions

Adyntel uses impression sampling, ad placement frequency, and platform-specific signals to estimate spend ranges. The estimates are directional (useful for spotting increases and decreases) rather than exact dollar figures. Most teams care about trends and relative changes, which Adyntel captures well.

Yes. The number of tracked competitors depends on your Adyntel plan. ZeroTwo pulls data for however many competitors you configure. Most teams start with their top 3-5 direct competitors and expand over time.

Adyntel captures creative screenshots and ad copy for LinkedIn and Meta ads. Google Ads text copy is captured but display creatives are less consistently available. ZeroTwo includes the available creatives in the brief so your team can review competitor messaging.

ZeroTwo checks timing and keyword overlap. If a competitor increases spend on keywords you rank for, and your traffic on those pages drops in the same period, ZeroTwo flags the correlation. It does not claim causation, but the pattern is usually informative enough to act on.

The weekly brief catches it on the next Monday run. If you need faster detection, you can set the schedule to run daily or twice per week. ZeroTwo adjusts the brief format for more frequent cadences so it stays concise.

Stop doing the work your tools should do for you.

Set it up once. ZeroTwo runs it every time.