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Know which blog post sourced your last six-figure deal

Content engagement data from HubSpot connects to downstream pipeline and revenue, so you see which blog posts, guides, and landing pages generate real business. Updated every Friday.

Integrates with:

What changes

Before
With ZeroTwo
Success metric
Pageviews and time on page
Pipeline influenced and revenue attributed
Reporting time
Hours of manual analysis each week
Friday leaderboard with pipeline and revenue per piece
Content strategy basis
Traffic volume and gut feel
Revenue data and pipeline impact
Content-to-deal connection
Nonexistent or anecdotal
Tracked from first touch through pipeline

Success metric

Before

Pageviews and time on page

With ZeroTwo

Pipeline influenced and revenue attributed

Reporting time

Before

Hours of manual analysis each week

With ZeroTwo

Friday leaderboard with pipeline and revenue per piece

Content strategy basis

Before

Traffic volume and gut feel

With ZeroTwo

Revenue data and pipeline impact

Content-to-deal connection

Before

Nonexistent or anecdotal

With ZeroTwo

Tracked from first touch through pipeline

Pageviews don't pay the bills

Your content dashboard shows impressive numbers: 50K pageviews last month, time on page is up, bounce rate is down. But when the CEO asks 'which content is driving revenue?' you freeze. The honest answer is: you don't know.

The gap between content engagement and pipeline attribution is a canyon. Analytics tells you what people read. Your CRM tells you what deals closed. But connecting the two requires manual analysis that nobody has time for: exporting contact timelines, matching UTM parameters, building cohort analyses in spreadsheets that break whenever someone changes a campaign naming convention.

How ZeroTwo analyzes your content performance

1

Pulls page views, form fills, and contact journey timelines for the past 7 days

HubSpot

ZeroTwo collected engagement data for every piece of content touched and the deal stages of contacts who interacted with them

2

Pulls session-level traffic and conversion paths by landing page

Google Analytics

ZeroTwo captured traffic sources, time on page, and goal completions for every published article and guide

3

Maps each content piece to pipeline and calculates revenue per view

Google

ZeroTwo traced 11 open deals back to content touchpoints — the technical comparison guide influenced 4 enterprise opportunities worth $180K, outperforming a 10K-view listicle by 40x on pipeline

4

Builds the ranked content leaderboard

Google

ZeroTwo updated the leaderboard with traffic, pipeline influenced, revenue attributed, and conversion rate for every published piece

5

Delivers winners and content gaps to your content team

Slack

ZeroTwo posted this week's top 3 revenue-driving pieces, flagged 5 underperformers worth refreshing, and identified a mid-funnel gap around pricing comparisons

Runs every Friday at 9:00 AM · Performance report updated in Google Sheets, weekly digest posted to #content in Slack

Get started in under 10 minutes

1

Connect your tools

One-click OAuth for each integration. No API keys, no engineering.

2

Describe what you need

“Every Friday, pull pageviews, time on page, and conversion events for everything we published this quarter. Break it down by funnel stage and format, then rank the top 10 pieces driving demo requests.”

3

It runs on schedule

Performance digest delivered weekly to your content team channel.

Frequently asked questions

ZeroTwo traces the content journey for every contact that enters your pipeline via HubSpot. It maps which blog posts, landing pages, and resources each person engaged with before converting, then aggregates this data to show which content pieces influence the most pipeline.

Yes. ZeroTwo segments content by funnel stage: top of funnel (first touch), middle of funnel (multi-touch during evaluation), and bottom of funnel (last touch before conversion). This reveals which content attracts and which content closes.

ZeroTwo works with whatever data quality you have and flags gaps. It uses multiple attribution signals (UTM parameters, page view history, form submissions, and CRM touchpoints) to build the most complete picture possible. It also highlights where tracking could be improved.

Yes. ZeroTwo categorizes content by type, topic, author, and any custom taxonomies you define. You can see which content formats drive the most pipeline, helping you allocate production resources to what works.

HubSpot shows engagement metrics per page. ZeroTwo connects those metrics to downstream revenue, calculates ROI per piece, identifies content gaps in your funnel, and delivers a unified report rather than raw data.

Yes. By analyzing which topics and formats drive the most pipeline, and identifying funnel stages with thin content coverage, ZeroTwo suggests content gaps you should fill. It prioritizes recommendations by potential revenue impact.

For content on your own domain, attribution is most accurate. For external platforms (guest posts, LinkedIn articles, etc.), ZeroTwo can track traffic driven back to your site via UTM parameters and attribute downstream conversions accordingly.

Stop doing the work your tools should do for you.

Set it up once. ZeroTwo runs it every time.