Sales
Catch dead sequences before they burn your domain.
All your Instantly and Lemlist sequences monitored for deliverability drops, zombie campaigns, and warm replies. ZeroTwo pauses risky sequences before they damage your domain, and syncs warm leads to Salesforce for AE handoff.
What changes
Time to detect deliverability issues
Noticed during monthly dashboard review
Flagged and paused within hours of threshold breach
Lead waste from zombie sequences
Hundreds of leads burned before anyone checks
Zero-conversion sequences flagged after 14 days
Domain reputation protection
Reactive, discovered after damage is done
Proactive, risky sequences paused before domain suffers
Warm lead capture speed
Replies sit in platform inbox for days
Warm replies synced to Salesforce and assigned to AE same day
Three sequences stopped converting two weeks ago. Nobody noticed.
The SDR team operates 12 sequences across both platforms. Three sequences showed zero replies over two weeks but remained active, burning 400 leads. Domain reputation dropped to "Needs Attention" following spam complaints.
Warm replies languish in inboxes for days before AE routing, while zombie sequences continue draining resources alongside new sequence creation instead of auditing existing ones.
How ZeroTwo watches your outbound sequences
Pulls deliverability metrics across all sequences
InstantlyDeliverability metrics across 8 sequences. Domain health score dropped from 92 to 74 this week. 'Enterprise Q1 Outreach' has a 4.2% bounce rate (threshold: 3%). 2 sequences have 0 replies in the past 14 days.
Pulls performance from multichannel sequences
LemlistPerformance from 4 multichannel sequences. 'VP Sales Re-engage' has 3 meetings booked from 200 leads (1.5% conversion). 'SDR Intro Sequence' has 0.2% reply rate across email and LinkedIn steps.
Pauses risky sequences and identifies patterns
Google'Enterprise Q1 Outreach' paused (bounce rate above threshold, risking domain). 3 zombie sequences flagged with zero conversions in 14+ days. Pattern: 3-step cadences with 4-day gaps outperform 5-step sequences with 2-day gaps by 2.4x on reply rate. 12 warm replies across both platforms ready for AE handoff.
Syncs warm leads to CRM with engagement history
Salesforce12 engaged leads created from warm replies with sequence source, engagement timeline, and reply content attached. AE owners assigned based on territory rules.
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Monitor all my Instantly and Lemlist sequences. Pause any sequence with a bounce rate above 3%. Flag sequences with zero replies in 14 days. Sync warm replies to Salesforce and assign to the right AE based on territory.”
It runs on schedule
Connect your tools to ZeroTwo with one-click OAuth for each integration. No API keys, no engineering. Describe what you need, and it runs on schedule.
Frequently asked questions
Only sequences crossing your defined thresholds (bounce rate, spam complaints) get paused. You set the thresholds. If you disagree, resume it in Instantly or Lemlist and adjust the threshold. Every pause is logged with the reason for review.
Monitor and pause only. Email sequences are not rewritten. When patterns are identified (for example, shorter cadences outperforming longer ones), the finding is reported for your team to apply. The writing stays with your SDRs.
Reply content is read to distinguish genuine interest from out-of-office messages, unsubscribe requests, and auto-responses. Only replies indicating real engagement (questions, meeting requests, pricing inquiries) are synced to Salesforce as warm leads.
Yes. Any outbound platform with an API can be connected. Instantly and Lemlist are the most common pairing, but you can add Outreach, Salesloft, or Apollo sequences to the same watchdog workflow.
Your Salesforce territory assignment rules are applied when creating lead records. If the prospect's company matches a named account, it goes to that account owner. Otherwise, round-robin or geography-based routing rules are followed.
Bounce rate, spam complaint rate, open rate trends, reply rate, and domain health scores from Instantly. For Lemlist, it tracks email and LinkedIn step performance separately. Any metric crossing a threshold you define triggers an alert.
Related workflows
- SalesSelf-Learning LinkedIn Outreach
- Ops & Chief of StaffTransactional Email Watchdog
- SalesPipeline Intervention Brief
Stop doing the work your tools should do for you.
Set it up once. ZeroTwo runs it every time.