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Marketing

Per-influencer ROI with audience quality data, not just engagement screenshots

Per-influencer ROI calculated from HypeAuditor audience data, Google Analytics UTM traffic, and Shopify conversions. Creators ranked by blended ROI weighted for audience quality, with contract renewal recommendations.

Integrates with:

What changes

Before
With ZeroTwo
Attribution accuracy
Discount code usage and gut feel
UTM traffic + discount codes + audience quality cross-referenced
Audience quality visibility
Follower count is the only signal
Authenticity %, engagement rate, and bot detection per influencer
Contract decision speed
Weeks of manual analysis before renewal decisions
ROI-based renewal recommendations ready the day a campaign ends
UTM management
Broken links discovered months later (or never)
Broken UTMs flagged automatically with zero-traffic alerts

Attribution accuracy

Before

Discount code usage and gut feel

With ZeroTwo

UTM traffic + discount codes + audience quality cross-referenced

Audience quality visibility

Before

Follower count is the only signal

With ZeroTwo

Authenticity %, engagement rate, and bot detection per influencer

Contract decision speed

Before

Weeks of manual analysis before renewal decisions

With ZeroTwo

ROI-based renewal recommendations ready the day a campaign ends

UTM management

Before

Broken links discovered months later (or never)

With ZeroTwo

Broken UTMs flagged automatically with zero-traffic alerts

You're paying influencers $5K-$50K with no real measurement

You're running campaigns with 8 influencers. Each gets a UTM link and discount code. Three months in, you have a spreadsheet where someone manually pulled follower counts, tracked discount code usage, and guessed at traffic attribution. Influencer A has 500K followers and drove $1,200 in sales. Influencer B has 40K followers and drove $8,400. But the spreadsheet doesn't show that Influencer A's audience is 38% fake followers.

The brand manager renews Influencer A because 'they got us great engagement.' The engagement is from bot accounts. Meanwhile, Influencer B's contract expired and nobody renewed it. You lost your highest-ROI creator because the measurement was vibes, not data.

How ZeroTwo measures influencer ROI

1

Pulls audience authenticity and engagement data for active influencers

Google

Pulled audience data for 8 active influencers. Audience authenticity ranges from 62% to 94%. Influencer A (lifestyle, 500K followers): 62% authentic, engagement rate 1.8%. Influencer B (niche tech, 40K followers): 94% authentic, engagement rate 6.2%.

2

Pulls UTM-tagged session and conversion data from influencer campaigns

Google Analytics

UTM-tagged sessions from influencer campaigns over 30 days. Influencer A: 1,420 sessions, 0.8% conversion rate. Influencer B: 890 sessions, 4.1% conversion rate. 2 influencers have broken UTM links (no attributed traffic despite active posts).

3

Matches revenue to each influencer by discount code and UTM source

Shopify

Revenue attributed by discount code and UTM source. Influencer A: $1,240 on $8,000 spend (0.16x ROI). Influencer B: $8,420 on $2,000 spend (4.21x ROI). Total influencer-attributed revenue: $24,600 on $38,000 total spend.

4

Ranks influencers by blended ROI and generates contract recommendations

Google

All 8 influencers ranked by blended ROI (revenue + audience quality weighted). Renew Influencer B and 2 others (ROI above 2x, authenticity above 85%). Renegotiate 2 (decent engagement but high cost). Drop Influencer A and 1 other (sub-1x ROI, authenticity below 70%). 2 broken UTM links fixed and flagged for the next campaign.

Runs end of each campaign or monthly · Per-influencer ROI report delivered in ZeroTwo

Get started in under 10 minutes

1

Connect your tools

One-click OAuth for each integration. No API keys, no engineering.

2

Describe what you need

“Pull audience data from HypeAuditor for our 8 active influencers. Match UTM-tagged traffic in Google Analytics to Shopify revenue by discount code. Rank each influencer by ROI and audience authenticity, and flag any with broken UTM links or authenticity below 75%.”

3

It runs on schedule

Report delivered at the end of each campaign or on a monthly schedule.

Frequently asked questions

ZeroTwo falls back to discount code attribution and referral traffic patterns when UTM data is missing. It also flags influencers with no tracked traffic so you can fix the tracking before the next campaign.

ZeroTwo calculates a blended score that weights revenue ROI and audience quality together. An influencer with 2x ROI but 60% fake followers ranks lower than one with 1.8x ROI and 95% authenticity, because the first creator's reach is less durable.

Yes. HypeAuditor covers creators from 1K followers up. ZeroTwo normalizes the comparison so micro-influencers are evaluated by the same ROI and authenticity metrics as larger accounts. Small creators with high authenticity often rank near the top.

ZeroTwo still calculates traffic and revenue ROI from Google Analytics and Shopify. The audience quality column shows 'data unavailable' for that influencer, and ZeroTwo notes the gap in the report so you can request a manual review.

Yes. The same UTM and discount code tracking applies to affiliates. If your affiliate program runs through Shopify, ZeroTwo can pull commission data alongside revenue to calculate net ROI per affiliate.

ZeroTwo tags each campaign by type (product launch, seasonal, always-on, etc.) so you can compare ROI across campaign formats. This shows whether your influencers perform better for launches or sustained brand awareness.

Stop doing the work your tools should do for you.

Set it up once. ZeroTwo runs it every time.