Sales
Competitive intel that shows up when you need it.
Competitor positioning from G2, review sites, and the web is researched and matched to your active deals, so the most relevant intel shows up in your deal context. Stop guessing what the other side is saying.
What changes
Competitive data freshness
Updated quarterly by product marketing
Continuously monitored and refreshed
Battlecard relevance
Generic, same for every deal
Deal-specific, matched to prospect context
Competitor tracking scope
Top 2-3 competitors only
All competitors mentioned in your pipeline tracked continuously
Rep research time per competitive deal
Manual research across multiple sites
Deal-specific intel delivered when a competitor is mentioned
Your battlecards are from six months ago.
The prospect just said 'We're also looking at [Competitor X].' You pull up the battlecard. It was last updated in Q2. Their pricing has changed. They launched a new feature that directly addresses the gap you've been selling against. The case study you were going to reference? That customer churned. You're bringing a knife from last year's drawer to today's fight.
Competitive intelligence in most organizations is a quarterly project. Product marketing spends a week pulling together slides, comparing feature matrices, and writing talk tracks. By the time it reaches the field, it's already stale. But your competitors are updating their messaging weekly, launching new positioning, getting fresh G2 reviews, and changing their pricing page.
How ZeroTwo builds competitive intelligence
Scans competitor sites, pricing pages, and review platforms
GoogleZeroTwo captured a pricing change, three new G2 reviews, and a feature launch announcement from two tracked competitors
Maps fresh intel to every active deal where that competitor appears
SalesforceZeroTwo matched findings to seven deals with competitor mentions, adding stage and stakeholder context
Builds per-deal positioning guidance and objection responses
GoogleZeroTwo produced deal-specific advice: which strengths to lead with, which gaps to preempt, and how to counter likely pushback
Refreshes the living battlecard with latest pricing and reviews
NotionZeroTwo updated the shared competitive comparison page so the team always has current data
Delivers targeted alerts to reps on competitive deals
SlackZeroTwo posted deal-specific alerts to #competitive-intel with recommended responses for each affected opportunity
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Track Competitor X, Y, and Z across G2 reviews, pricing pages, and LinkedIn posts. When a competitor comes up in a Gong call, send the rep a one-page battlecard with positioning, objection handling, and recent customer wins.”
It runs on schedule
Scans for competitor changes weekly and sends deal-specific alerts when a competitor comes up in a call.
Frequently asked questions
Intel comes from the open web: competitor websites, pricing pages, G2 and Capterra reviews, press releases, blog posts, and social media. Your own Gong recordings are also mined for competitor mentions, win/loss reasons, and prospect feedback about alternatives. No data scraping or terms-of-service violations.
There's no hard limit. Most teams start with their top 5-10 competitors and expand from there. ZeroTwo also discovers new competitors mentioned in your sales calls that you might not have on your radar yet.
Yes. When a competitor is detected in a deal, ZeroTwo generates talk tracks based on that competitor's current positioning, recent product changes, and the specific concerns your prospect has raised. These are contextualized to the deal, not generic responses.
Updated intel pushes to wherever your team consumes battlecards: Notion, Google Docs, Guru, or Highspot. Your existing system stays in place. It just gets kept current with a continuous feed of fresh data.
Yes. ZeroTwo monitors competitor pricing pages for changes and alerts your team when it detects updates. It also tracks pricing intel mentioned in Gong calls (when a prospect says 'they quoted us X') and aggregates that across deals to build a picture of actual competitive pricing in the field.
Related workflows
Stop doing the work your tools should do for you.
Set it up once. ZeroTwo runs it every time.