Plan your campaign strategy, write the emails and SMS, and build the sending calendar — in one session
Tell ZeroTwo your product, offer, and customer segment and it plans the full campaign: angles, subject line variants, preview text, email body, SMS messages, and a send-day calendar recommendation. Every campaign connected to the right audience, with the right message, on the right day.
For a seasonal launch to your warm subscriber list, the 'first cold morning of the season' angle outperforms generic 'new arrivals' by a significant margin in open rate. I've written 6 subject line variants, the full email, and an SMS — and scheduled the send pattern to maximize open rates for your audience.
Email and SMS tools built for independent ecommerce operators
Campaign strategy and copy in one session
ZeroTwo doesn't just write the email. It plans the campaign angle, proposes the offer structure, writes the subject lines with A/B variants, drafts the email body, writes the SMS, and recommends the send calendar — the full campaign, not just the copy.
Every segment gets its own message
ZeroTwo writes different campaign versions for your VIP buyers, your lapsed subscribers, your first-time buyers, and your SMS-only list — so you're not sending a product launch email to people who already bought that product last month.
Past performance baked in
Feed ZeroTwo your last campaign's open rate, click rate, and revenue. It uses that data to recommend the next angle, a stronger offer, and a better send time — so each campaign is smarter than the last.
How to run Shopify email and SMS campaigns with ZeroTwo
Tell ZeroTwo the product, the target segment, the offer, and any constraints (sale ends Friday, budget is $X, can't discount more than 20%). ZeroTwo produces a campaign brief with 3 angle options before any copy is written.
ZeroTwo writes the full campaign: 5–6 subject line variants, preview text, full email body, SMS message, and any follow-up messages. Every version is calibrated to the chosen angle and the target segment.
ZeroTwo recommends the send sequence, timing, and cadence — based on campaign type, offer urgency, and audience warmth. It flags the optimal days and times for your specific list characteristics.
After the campaign sends, paste your metrics into ZeroTwo. It diagnoses what worked, what didn't, and recommends the next campaign angle and offer — so your email program improves with every send.
Tell ZeroTwo the product, the target segment, the offer, and any constraints (sale ends Friday, budget is $X, can't discount more than 20%). ZeroTwo produces a campaign brief with 3 angle options before any copy is written.
More ways to use ZeroTwo for Shopify lifecycle marketing
More ways to use ZeroTwo
- Shopify abandoned checkout recovery
Campaigns bring customers to the store — ZeroTwo also writes the recovery emails for the ones who leave without buying.
- Shopify customer segmentation
Better segments mean better campaign results — ZeroTwo defines the logic and writes the message for each one.
- Shopify performance reporting
After every campaign, ZeroTwo turns your Shopify email metrics into the next campaign decision.
Most independent stores send the same email to everyone. The ones that win don't.
Segmented, well-timed campaigns consistently outperform blasts. Use ZeroTwo to plan the angle, write the copy, and build the calendar — so your email program runs like a real marketing machine, not a weekly scramble.