Cluster keywords by intent, build campaign architecture, and turn search data into decisions
ZeroTwo reads your search-term exports, clusters them by intent and funnel stage, separates opportunities from negatives, and produces a campaign structure or content brief — in the time it used to take to set up your spreadsheet. Every keyword insight lives in the client's Project for instant reuse.
The highest-volume bottom-funnel cluster is 'project management software for teams' — 2,400 monthly searches. Your client is not bidding on it. I've mapped 6 ad group structures and flagged 312 high-cost irrelevant terms to add as negatives today.
Keyword intelligence built for agency-scale research
From 5,000 terms to a campaign structure in one session
ZeroTwo reads your entire search-term export and clusters it by intent, funnel stage, and product line — producing a usable campaign architecture before most analysts have finished sorting their spreadsheet.
Persistent brand language and exclusion lists
ZeroTwo stores each client's brand terms, negative keyword lists, competitor names, and prohibited phrases in Memory — so every new keyword research session starts with context, not from zero.
From keyword clusters to content briefs
ZeroTwo turns informational keyword clusters into SEO content briefs: target intent, proposed headline, recommended structure, internal link targets, and competitor content to reference — one brief per cluster.
How to do keyword research with ZeroTwo
Upload Google Ads search-term reports, Semrush keyword exports, or GSC Performance data. ZeroTwo reads the raw terms, volumes, CPCs, and conversion data and begins clustering without manual tagging.
ZeroTwo groups all terms into intent clusters: buy intent, compare intent, informational, brand, and competitor. Each cluster is mapped to the appropriate funnel stage and matched to the right campaign or content type.
ZeroTwo identifies job seeker terms, free-tool seekers, educational queries, wrong-industry matches, and competitor brand names — and produces a structured negative keyword list ready to upload to Google Ads.
From the clustered intent data, ZeroTwo builds either a paid campaign architecture with ad group names and keyword assignments, or an SEO content map with pillar pages, cluster articles, and brief summaries for each.
Upload Google Ads search-term reports, Semrush keyword exports, or GSC Performance data. ZeroTwo reads the raw terms, volumes, CPCs, and conversion data and begins clustering without manual tagging.
More ways agencies use ZeroTwo for search research
More ways to use ZeroTwo
- Agency search ad copy
Once the clusters are mapped, ZeroTwo generates headline and description variants for every intent group in your campaign architecture.
- Agency content briefs
Turn your informational keyword clusters into full SEO content briefs with ZeroTwo — structure, angle, and competitor context included.
- Agency technical SEO
Combine keyword research with crawl data — ZeroTwo ties search-term opportunities to the indexing and page-health issues blocking them.
Turn 5,000 search terms into a campaign structure your team can actually execute.
Raw keyword data is not a strategy. Let ZeroTwo cluster it by intent, map it to your campaign architecture, and flag the negatives — before any analyst spends a day in a spreadsheet.