Data & Analytics
Know which features are landing and which are being ignored, every Monday.
ZeroTwo queries Amplitude weekly for feature-level usage, ranks features by adoption velocity, flags declining engagement, and delivers a Google Sheets health report every Monday with WAU, trends, and adoption rates.
What changes
Feature coverage
Whoever remembers to check their dashboard
All 12 features reviewed every week automatically
Trend detection speed
Weeks or months, found in quarterly reviews
Declining features flagged within one week
Cross-feature comparison
No single view comparing features
All features ranked by adoption velocity in one report
Investment signal quality
Executive opinions and anecdotes
WAU, trend direction, and segment adoption rates
You have analytics dashboards for every feature. Nobody checks them consistently.
You launched a new collaboration feature 6 weeks ago. The PM checked the dashboard on launch day and once the following week. Four weeks later, weekly active usage dropped 60%. Nobody noticed. The PM finds out in the quarterly review when retention data shows the feature isn't sticky.
The product team ships 3-4 features per quarter. Each has an Amplitude dashboard. Nobody compares them. Feature A has 40% adoption in its target segment. Feature B has 8% but the team keeps investing because the executive sponsor loves it. No single view ranks features by actual usage, so investment decisions run on opinions.
How ZeroTwo tracks feature adoption
Pulls feature-level usage for the past 7 days across all tracked features
Amplitude12 tracked features returned. Collaboration feature: 1,240 WAU, down from 3,100 at launch (60% decline over 4 weeks). New search: 8,400 WAU, up 12% WoW. Bulk export: 89 WAU, niche but stable. 3 features below 50 WAU.
Ranks features by adoption velocity and flags declining engagement
GoogleAll 12 features ranked. Top 3: search (accelerating), notifications v2 (steady at 6,200 WAU), API access (growing 8% WoW in developer segment). Bottom 3: collaboration (declining 15% WoW), inline comments (42 WAU, never gained traction), smart folders (launched 2 weeks ago, below baseline). Collaboration flagged for PM review with decline curve.
Updates the feature health spreadsheet with current data
Google SheetsSpreadsheet updated: 12 features with current WAU, trend direction, adoption rate in target segment, and time-to-first-use for new features. Shared with the product team.
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Every Monday, pull feature usage data from Amplitude for all 12 tracked features. Rank by adoption velocity and flag any feature where weekly active users declined more than 10% week over week.”
It runs on schedule
Every Monday, the feature health report lands in Google Sheets with rankings, trends, and flags.
Frequently asked questions
Adoption velocity is the week-over-week change in weekly active users for a given feature. A feature gaining 12% WAU each week is accelerating. A feature losing 15% WAU each week is declining. Computed from raw Amplitude event data.
Yes. ZeroTwo breaks down adoption by segment (enterprise vs. starter, developer vs. non-technical, etc.) based on your Amplitude user properties. A feature might have 40% adoption in one segment and 5% in another.
New features get a baseline period (configurable, typically 2 weeks) before trending starts. During this period, ZeroTwo reports raw WAU but does not flag trends. After the baseline, it compares against expected adoption curves from your historical feature launches.
ZeroTwo connects to Mixpanel and PostHog with the same workflow. You configure which events map to which features during setup.
Yes. Add or remove features from the tracked list at any time. When you add a new feature, ZeroTwo starts collecting its data from the next weekly run. Historical data for removed features stays in the spreadsheet for reference.
ZeroTwo flags the decline and provides the data: WAU trend, segment breakdown, and time since launch. It does not prescribe product strategy. Your PM decides whether to invest more, pivot, or deprecate.
Related workflows
- Data & AnalyticsFunnel & Behavior Analysis
- Data & AnalyticsCohort Retention Analysis
- Customer SuccessRenewal Risk Radar
Stop doing the work your tools should do for you.
Set it up once. ZeroTwo runs it every time.